Market Trend Analysis

My Blog

Organizations need to: recognize, screen, examine, and react to significant patterns in their large scale condition (segment patterns, financial patterns, innovation patterns, indigenous habitat patterns, political-legitimate patterns, social-social patterns).

The way toward examining patterns in the large scale condition starts by distinguishing crazes, patterns, and uber patterns that may be openings or dangers to the organization.

A portion of the Trend definitions:

Prevailing fashions are erratic, brief, without significant criticalness

Patterns are changes in the condition that have some energy and solidness

Megatrends are significant changes that are delayed to shape, however once set up, have noteworthy impact for quite a long time, Apple Inc. for instance.

Most organizations use outside specialists to help recognize and assess the most noteworthy patterns and megatrends. The specialists as a rule do yearly updates of their pattern investigation to the organization and help the organization in assessment of the effect on the organization’s business.

Significant patterns examiners who screen and report on patterns include:

o Yankelovich (program called “Screen”, meets with customer organizations and gets ready explicit reports for every customer),

o Faith Popcorn (program called the “Popcorn Report”),

o Ken Dychtwald (program called the “Age Wave”, meets with customer organizations to survey the most recent updates about the “Child of post war America” age),

o Malcolm Gladwell (book “The Tipping Point”, recognizes patterns important for a customer organization that have arrived at the Tipping Point or will before long arrive at the Tipping Point). We didn’t talk about this book or idea in class, yet it is incredible perusing for anybody in the class who needs to truly comprehend pattern examination (likewise, his most recent book “Squint” expounds on how patterns create and gain energy)

o Sam Hill (book “60 Trends, an hour”- – investigation program called “Trendblasting” takes 60 patterns and recognizes a procedure to figure out which ones are generally significant for the customer organization)

These investigators contract with organizations to enable the organizations to create consciousness of the significant patterns affecting their organization and to distinguish procedures to react to the most significant patterns.

The fundamental procedure sought after by patterns investigators is to ask (and answer):

1. What is evolving?

2. For what reason is it occurring? Is it only a trend, or is it something increasingly major going on?

3. How and when may it play out?

4. What kind of chances (and dangers) will emerge if the pattern proceeds?

The patterns experts help an organization:

o Identify patterns and super patterns pertinent to the organization and how quickly the patterns are developing and evolving.

o Understand the potential effect of the trend(s) on the organization.

o Focus on potential systems to profit by the trend(s).

The executives will be consistently distinguishing, checking, dissecting, and reacting to patterns and uber patterns:

This is a methodology that could be taken by an organization to do natural examining and to disguise to the organization the significance of applicable outside turns of events. The outcome could be the start of reactions to natural patterns that do or could affect the organization as circumstances or dangers.